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Our Story


When I decided to start my own company, my philosophy was simple: to create beautiful, soft, heirloom-quality linens, using only organic materials and treating people and the environment with respect. Over the course of my life, I have found a great deal of comfort and fulfillment in the satisfaction of a peaceful home and the luxury of high-quality bedding, and to be able to create that experience for others is such a source of joy for me. 

Born and raised in Bangladesh, I had always admired my country’s centuries-old textile heritage. Even at a very young age, I loved the simple act of making a bed and helping around the house, and have always found joy in an organized home. Over time, it became a true passion of mine to create a sense of peace and warmth in my home. Still, I was troubled by the problems that existed around me. So when the opportunity arose to create Ela Lane, it seemed all these passions and priorities had the opportunity to come together; bringing beauty and joy to our customers, having an impact on the lives of workers making these products, and doing something good for our planet was all made a reality. 

Here at Ela Lane, we find peace of mind in knowing that we can make a difference in the lives of our customers by cultivating products that drive comfort and luxury. It’s my hope that the knowlegde that you're helping contribute to this initiative will help you sleep well. A good night's sleep is at your fingertips with bedding from Ela Lane. 

Tanvir Chowdhury

Founder & CEO